Private Residence
650 sq feet
The goal was to create a sleek, dark-toned gym with an emphasis on natural light—leveraging floor-to-ceiling windows that overlook his property. The space needed to be a blend of high-end custom equipment and unique branding elements, reflecting Alex's commitment to excellence and his nonprofit foundation, Do Better.
Alex envisioned a distinct, moody aesthetic for his gym that was functional for intense training while also exuding a premium, personalized vibe. The challenge was to integrate bespoke branding details seamlessly while optimizing the space for various training modalities, from strength training to cardio, in a relatively compact area.
We collaborated closely with Alex throughout the design process, starting with a detailed consultation to understand his vision, preferences, and specific training needs. Our team provided a comprehensive design plan, including 3D renderings and equipment layouts, allowing us to refine the concept based on his feedback. We sourced custom-branded equipment and managed the entire installation process, ensuring each detail was executed to perfection.
We refined Alex's equipment selection and developed a fully customized, branded gym environment. This involved integrating bespoke elements that reflect his personal brand and his foundation's mission while maintaining a dark, sophisticated aesthetic.